Hii, internet.
Hii, internet.
I'm Caroline De Bruhl, a Berlin-based Product Designer working at Ankorstore, a B2B marketplace connecting retailers and brands across Europe.
-I also take occasional freelance gigs.
I'm Caroline De Bruhl, a Berlin-based Product Designer working at Ankorstore, a B2B marketplace connecting retailers and brands across Europe.
-I also take occasional freelance gigs.
An end to end Subscription Program to Empower Retailers and Brands
An end to end Subscription Program to Empower Retailers and Brands
An end to end Subscription Program to Empower Retailers and Brands
2023-2024
As Ankorstore expanded, we launched Ankorstore Plus (AKS+) to deliver a more personalized, flexible buying experience and stronger brand partnerships. This case study covers how we designed the end-to-end program, now driving over 40% of Ankorstore’s GMV.
2023-2024
As Ankorstore expanded, we launched Ankorstore Plus (AKS+) to deliver a more personalized, flexible buying experience and stronger brand partnerships. This case study covers how we designed the end-to-end program, now driving over 40% of Ankorstore’s GMV.
Boosting Engagement and Retention for BEAT81’s Mobile Experience
Boosting Engagement and Retention for BEAT81’s Mobile Experience
Boosting Engagement and Retention for BEAT81’s Mobile Experience
2024
BEAT81 tasked me with increasing engagement and retention through their mobile app by encouraging users to book, attend, and stay connected. In this case study, I explored feature ideas and experience improvements across the full workout journey to strengthen user loyalty.
2024
BEAT81 tasked me with increasing engagement and retention through their mobile app by encouraging users to book, attend, and stay connected. In this case study, I explore feature ideas and experience improvements across the full workout journey to strengthen user loyalty.
JVM - Digitalizing Client Acquisition
JVM - Digitalizing Client Acquisition
2022
Jung von Matt approached me with the goal of streamlining and digitalizing their client acquisition process. They needed a seamless, user-friendly booking funnel to make it easier for potential clients to engage with their services online.
2022
Jung von Matt approached us with the goal of streamlining and digitalizing their client acquisition process. They needed a seamless, user-friendly booking funnel to make it easier for potential clients to engage with their services online.
Azeti - Notification System Redesign
Azeti - Notification System Redesign
2021-2022
As part of Azeti’s IoT Cloud app redesign, I revamped the outdated notification system to be more intuitive and user-friendly. The new design improves alert clarity, reduces noise, and offers smarter customization, all aligned with the updated platform.
2021-2022
As part of Azeti’s IoT Cloud app redesign, I revamped the outdated notification system to be more intuitive and user-friendly. The new design improves alert clarity, reduces noise, and offers smarter customization, all aligned with the updated platform.
How I work /
How I work /
My process starts with understanding the users I’m catering to. I want to know who’s at the other end of the screen, and make sense of their broader context and underlying needs. Contributing to the product strategy and working alongside & collaborating with user-centric team members are two of my favorite aspects of my job.
I approach my work by understanding users through qualitative and quantitative research, turning their needs into better products, and continuously testing and iterating. I believe ongoing discovery research is where the real fun and growth happens!
My process starts with understanding the users I’m catering to. I want to know who’s at the other end of the screen, and make sense of their broader context and underlying needs. Contributing to the product strategy and working alongside & collaborating with user-centric team members are two of my favorite aspects of my job.
I approach my work by understanding users through qualitative and quantitative research, turning their needs into better products, and continuously testing and iterating. I believe ongoing discovery research is where the real fun and growth happens!
01 / Discover
Research ( competitive analysis, market research...) and qualitative and quantitative user research gives us essential information about our users and their needs
02 / Define
Your product is meant to solve human problems and defining accurately the problems is key to be able to focus your resources in the correct direction.
03 / Ideate
UX & UI comes to stage through Information Architecture, User Flows, Wireframing, Branding (if needed) , the Design System, Interface Design and Interactive design.
04 / Prototype
As simple as paper sketches or as elaborate as a high-fidelity prototypes, prototyping lets us build cheap and fast while catching the users problems in a swift manner.
05 / Test
Testing with users significantly reduces the developing cost and gives us the flexibility to learn from early mistakes and correct them.
06 / Measure
To assure that the product fits the users needs is important to define KPIs to be tracked and gather information from reviewing platforms ( trustpilot, app stores, google, forums...)
07 / Iterate
We learn about the project, the users and ourselves along every project and our commitment is to apply our new knowledge to achieve the best possible product.
02 / Define
Your product is meant to solve human problems and defining accurately those problems are key to focusing your resources in the best direction.
03 / Ideate
UX & UI comes to stage through Information Architecture, User Flows, Wireframing, Branding (if needed) , the Design System, Interface Design and Interactive design.
04 / Prototype
As simple as paper sketches or as elaborate as a high-fidelity prototypes, prototyping lets us build cheap and fast while catching the user problems in a swift manner.
05 / Test
Testing with users significantly reduces the developing cost and gives us the flexibility to learn from early mistakes and correct them.
06 / Measure
To assure that the product fits the users needs is important to define KPIs to be tracked and gather information from reviewing platforms ( trustpilot, app stores, google, forums...)
07 / Iterate
We learn about the project, the users and ourselves along every project and our commitment is to apply our new knowledge to achieve the best possible product.
02 / Define
Your product is meant to solve human problems and defining accurately the problems is key to be able to focus your resources in the correct direction.
03 / Ideate
UX & UI comes to stage through Information Architecture, User Flows, Wireframing, Branding (if needed) , the Design System, Interface Design and Interactive design.
04 / Prototype
As simple as paper sketches or as elaborate as a high-fidelity prototypes, prototyping lets us build cheap and fast while catching the users problems in a swift manner.
05 / Test
Testing with users significantly reduces the developing cost and gives us the flexibility to learn from early mistakes and correct them.
06 / Measure
To assure that the product fits the users needs is important to define KPIs to be tracked and gather information from reviewing platforms ( trustpilot, app stores, google, forums...)
07 / Iterate
We learn about the project, the users and ourselves along every project and our commitment is to apply our new knowledge to achieve the best possible product.
ankorstore
ankorstore
2022-2025
2022-2025
Growth product designer, berlin
Growth product designer, berlin
Somethingcreative Gmbh
Somethingcreative Gmbh
2021-2022
2021-2022
product designer, berlin
product designer, berlin
Azeti gmbh
Azeti gmbh
2019-2021
2019-2021
UX UI DESIGN, BERLIN
UX UI DESIGN, BERLIN
vai car
vai car
2018
2018
intern ux ui designer, miami
intern ux ui designer, miami